We started with a series of workshops to collaborate directly with the Branded team. Our goal was to create a memorable and distinct brand experience that establishes an emotional connection with customers.

During the workshops, we dove into identifying their customers’ needs, analyzing their competition, and evolving Branded’s existing marketing to deliver concise, yet approachable messaging.

A new brand personality to complement the AI service was created — one that reflects knowledge, conveys trust, and feels genuine. Photography showing real people humanizes the data and creates direct, visual connections between people, data, and technology.

We chose a bold, vibrant color palette representing confidence and a fresh perspective, balanced with a trustworthy and tech-inspired typeface to position Branded as the intersection between cutting-edge technology and reliable marketing expertise.

Using animated illustrations, we showcased how Branded’s AI works to source extremely niche audiences and detect fraudulent data.

The website is built to be responsive, composed of reusable, interactive components, and to ensure a dynamic experience throughout the site. It works effortlessly and can be easily updated with the CMS.

Thanks to a collaborative process right from the start, the whole project was a huge success. We are proud to deliver a brand experience that helped our partner effectively communicate their unique selling point and gain traction in the market.